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Keywords
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Avg Volume
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Avg CPC
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Time
| Keyword |
VolumeAverage monthly searches over the past 12 months. Higher volume = more potential traffic. |
CompetitionHow many advertisers are bidding on this keyword. LOW = fewer advertisers, easier to rank. |
Comp Index0-100 score of auction crowding. Under 30 = opportunity, 30-70 = competitive, 70+ = heavily contested. |
Avg CPCAverage cost-per-click advertisers are paying. Use this to estimate your ad spend budget. |
CPC Low20th percentile top-of-page bid. What lower-bidding advertisers pay to appear on page one. |
CPC High80th percentile top-of-page bid. What top-bidding advertisers pay for prominent placement. |
TrendVolume change comparing most recent month to oldest in the data range. Positive = growing demand. |
Monthly TrendVisual sparkline of monthly search volume over the past 12 months. |
Brand TypeWhether the keyword is associated with a specific brand, other brands, or is non-branded (generic). |